Discovering and commissioning women authors and reviewers in software development and internet technology (IT).
When Apress first began signing books on technical computing topics more than two decades ago, there were not a lot of women working in technology fields. In fact, early on, it wasn鈥檛 uncommon to attend a technical session or panel at a conference given by prospective authors and be the only woman in a room of 150 programmer attendees.
As 鈥榳omen in technology鈥 and 鈥榞irls who code鈥 initiatives became more mainstream, we began to see more women attending trade events and presenting sessions. But still, the number of technical books authored by women was extremely low. Acquiring titles by women authors was a challenge. Given the small number of women attendees, connecting with them at events was also challenging.
To actively bring more prospective women authors into the Apress imprint, it was clear that we would need a multi-pronged approach of 鈥済rassroots鈥 networking, increasing awareness and recruiting early and mid-career researchers, and evangelizing for women authors.
The following practical tactics greatly helped Apress increase its representation of women authors and technical reviewers:
In actively seeking women authors and reviewers, we are taking steps to having a more gender-balanced author and technical reviewer base and a portfolio of books that represents all our readers. Increasing women鈥檚 representation has also been important for the portfolio鈥檚 success; several of our women authors have sold more than 4k print copies of their books and are great partners in promoting their books and encouraging other women to author!
Although the pool of women technical authors is still relatively small, the needle is moving and we are pleased to have published many more women technical authors at Apress over the past seven years than in Apress鈥 entire history!